Employer Branding.

Ways and Means for High-Impact Talent

The Higher Mix are employer branding specialists, partnering with organizations to introduce ways to appeal authentically to prized talent.  Offering full-scale, or modularised employer branding strategy, delivery, engagement and optimisation.

Partner with us to redevelop/ refresh your EVP strategy and Employer Brand, in an exciting co-design process.  With decades of brand strategy experience, and Living-Systems approach, coupled with the latest best-practice employer brand support tools and materials – we’ll move your team, and the entire organisation towards higher engagement and being  Employer of Choice (…well beyond just churning out an Employee Value Proposition).

Employer Branding Snapshot.

Approaching EVP development as a cultural exercise is our primary point of difference, from other so-called “employer branding” agencies.

We are providers of manageable, cost-effective, end-to-end employer brand imperatives that drive awareness, engagement and convert key audiences to the Brand.

We shape and influence company reputations, develop fresh positioning for the brand externally, engage directly with managers and teams internally, to anchor that refreshed EVP.

Investing the time to truly understand your business; company goals, recruitment needs, workforce planning strategy, the entire talent gambit (processes/ practices you’re currently using to identify and source talent.)  Including talent strategy and the manner in which your organization currently develops, retains, and rewards its own workforce too.

Throughout any project, we will analyze and help organizations to alter those critical touch-points which hinder the achievement of an enhanced candidate experience and life-cycle, as well.

Employer Branding supports Higher-Functioning Human Capabilities:

Communicate Embed EVP The Higher Mix

Businesses of all maturity levels can benefit from an extraordinary EVP and prosper with more favourable positioning in prevailing labour market conditions.  Makes it easier for them (and far cheaper) to attract, recruit, retain quality people and build talent pools. 

Strategic employer branding examines the broadest range of elements of the “deal” to both your internal teams and potential talent.  Engaging with your own people to improve culture, at the same time.

Do Employer Branding well and it allows for greater flexibility to target key employee groups (high performers, critical skills team-members, high potentials etc).

To this end, we show companies how to craft EVP strategy; and necessary road-maps for compelling company stories, deeper access and engagement with skilled talent and notwithstanding, increasing the discretionary effort from your existing teams.

Full-Service Employer Branding: Evaluation, Strategy, Delivery & Optimisation.

Brand Promise/Experience Loop © The Higher Mix