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Employer Branding

Ways and Means for High-Impact Talent.

The Higher Mix are employer branding specialists, partnering with organizations to introduce new ways to differentiate from competitors and appeal authentically to prized talent with valuable skill-sets.

Providers of manageable, cost-effective, end-to-end employer brand imperatives that drive awareness, engagement and convert key audiences to your brand.  Offering you full-scale, or modularised employer branding strategy, delivery, engagement and optimization.    

Living-systems approach based on rolling out national proprietary programs, following decades of brand strategy experience coupled with the latest best-practice employer brand support tools and materials.   

Develop or refresh your Employer Brand as a strategic project, in an exciting co-design process with us, which moves well beyond just churning out an Employee Value Proposition (EVP). 

Employer Branding Snapshot. Employer Branding Framework Employer Brand Model The Higher Mix

Employer Branding supports Higher-Functioning Human Capabilities  

Humans can be more creative, innovative, and inquisitive if given the necessary space and support for this.  We make it easier for organisations (and far cheaper) to attract/recruit/retain quality people and build talent pools. 

Strategic employer branding examines the broadest range of elements of the “deal” to both your internal teams and potential talent.   Engaging with your own people improves on culture, at the same time.   Businesses of all maturity levels can benefit from extraordinary EVP and prosper with more favourable positioning in prevailing labour market conditions. 

Employer branding allows greater flexibility to target key employee groups (high performers, critical skills team-members, high potentials etc).   To this end, we show companies how to craft  EVP strategy; and road-maps for compelling company stories, deeper engagement with, and access to skilled talent and notwithstanding, increased discretionary effort from existing teams. 

Full-Service Employer Branding – Evaluation, Strategy, Delivery & Optimisation.

Communicate Embed EVP The Higher Mix

Approaching EVP development as a cultural exercise is our primary point of difference from other so-called  “employer branding” providers.   

We shape and influence company reputations, develop fresh positioning for your brand externally, engage directly with your managers and teams internally to anchor the refreshed EVP.  

All through employer branding programs, we invest time to truly understand your business.  Company goals, recruitment needs, workforce planning strategy, the talent gambit (incl. processes | practices you’re currently using to identify, source talent externally, technology, etc.)  Including the manner in which your organization develops, retains, and currently rewards its own workforce.   

As important, we will analyse and help you alter critical touch-points that hinder the achievement of an enhanced candidate experience and life-cycle too.  

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