Employer Brand.

Ways and Means for High-Impact Talent

We are providers of manageable, cost-effective, end-to-end employer brand imperatives that drive awareness, engagement and convert key audiences to the Brand.

Employer branding specialists, partnering with organizations to introduce ways to appeal authentically to prized talent, offering full-scale, or modularised employer branding strategy, delivery, engagement, and optimization.

Develop/ refresh your EVP strategy and Employer Brand, in an exciting co-design process with us.  Rely on our decades of brand strategy experience, and Living-Systems approach, coupled with the latest best-practice employer brand support tools and materials, to ensure your  process is a strategic one, driven by people and culture, not a creative exercise; i.e moving well beyond just churning out an Employee Value Proposition.)

EMPLOYER BRANDING SNAPSHOT

Employer Branding Snapshot.

Approaching EVP development as a cultural exercise is our primary point of difference, from other so-called “employer branding” agencies.

Investing time to truly understand your business – company goals, recruitment needs, workforce planning, the entire talent gambit (processes/ practices you’re currently using to identify and source talent.)  Incl. talent strategy and manner in which the org currently develops,  retains, and rewards the workforce too.

Throughout any project, we analyze and help to alter critical touch-points that are hindering the achievement of enhanced candidate experience too. 

Guiding the reshape of company reputation, developing fresh positioning for the brand externally, while engaging directly with your managers and teams internally to anchor the refreshed EVP.

Full-Service Employer Branding - Evaluation, Strategy, Delivery & Optimisation.

Communicate Embed EVP The Higher Mix
Employer Branding supports Higher-Functioning Human Capabilities:

Strategic employer branding examines the broadest range of elements of the “deal” to both your internal teams and potential talent.  Engaging with your own people to improve culture, at the same time.

Businesses of all maturity levels can benefit from an extraordinary EVP and prosper with more favourable positioning in prevailing labour market conditions.  This makes it easier (and far cheaper) to attract, recruit, retain quality people and build talent pools. 

Do Employer Branding well and it will allow for greater flexibility to target key employee groups (high performers, critical skills team-members, high potentials etc).

To this end, we show companies how to craft EVP strategy; and necessary road-maps for compelling company stories, deeper access and engagement with skilled talent; notwithstanding increasing the level of discretionary effort from your existing team/s.