The Higher Mix are brand strategy specialists. Branding People, Organisations, or Employers remains your key value-driver – the number one platform for a meaningful exchange. Revitalizing a brand extends out its footprint, improving engagement levels (internally and externally), positioning, the profile and communication, and so by extension – appeal and uptake.
Pairing Strategic priorities to optimal brand marketing strategy. Advising progressive companies of best use of methodologies, tactics, techniques, tools and technologies. Delivering the capabilities businesses need for differentiation online and off. Compelling positioning, communications and narratives. Not only unique, consistent and authentic, but out there and cutting through the noise, fast.
Company branding is the focus (and platform) for developing adaptive culture, company profiles, stronger reputations, driving profitability, revenue, market share, stakeholder and shareholder engagement.
For us, also involves a massive focus upon both customer/team experience.
Book here for some free advice on your business – how to better articulate the brand, build momentum from its current position, improve your employer brand profile, business brand, or even internal engagement and alignment.
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- New Brands – Develop and Execute Products, Services, Business or Personal branding.
- Deep insights for innovation, customer-centricity, and value.
- Monitor markets, sources of brand equity.
- Alignment of brand strategy and the internal culture for competitive advantage
- Explore for organic | inorganic growth
- Robust appealing Value Propositions: OVP, CVP and EVP
- Identify and overcome barriers and gaps
- Customer / team-centric approaches: engage, ignite your people in & outside your organisation
- Improvements made to internal brand environments (team productivity /behaviour and experiences.)