Product Branding and Packaging

Product branding, strong visual identity sets the tone and appeal for your product and sends a powerful message.

We understand the impact and implications of product design, because we’ve been actively involved with brand-centric strategy, brand positioning and developing beautiful packaging for leading brands for over 15 years now.

Brands engage emotionally with people.

Branding is fundamental, a crucial component of effective marketing.  Product branding is effectively a recall tool, when consumers engage with any brand.  Regardless of whether it is company or product branding, it is a long-term strategic asset people use to create powerful associations and to meet customer and team expectations.

The Higher Mix works closely with clients across all stages of a commercialisation agenda or brand development mandate.

An integrated approach producing singular, memorable designs and narratives capturing the very essence of your business, service or product.

Strategy Logic Mixes With Magic of Creativity

Companies come to us to nurture and renew brands and grow businesses.

Reinforcing consistent branding and placement on products – incl. across all other brand touch-points, websites, multimedia, signage, sales materials and digital platforms.  Teaming up with creative designers, guiding roll-out of unique logos, beautiful colour schemes and narratives which are both strategic and pervasive.

Consumer product branding is one of our specialties.

Discover how we blend insight with imagination and how these creative design and branding services help organisations unify their actions, branding tools, touch-points to create brand icons that last..  Whether it’s naming, designing, communicating or marketing a brand – we are your go-to brand consultants.

Product Branding and Packaging services

Refining product strategy, vision and creativity:

  • Multi-product line brand strategies; umbrella branding
  • Design, develop brand identities for products, businesses
  • Package design, packaging development, execution, measurement.
  • Logo design, development
  • 2D branding, graphics and imagery
  • Product and stationery systems
  • Brand standards; Brand guidelines.