Individual value is being created will shift from generalist ability to specialist ability (serial mastery). Individuals need to be prepared to shift gears across the course of their working lives and need to think very hard about the sort of working life they want.
While past was all about ambition, personal drive and competition - going forward it is achieved through subtle but high-value combination of mastery and connectivity. Means people have to really differentiate themselves from the crowd, build on their connections, depth and appeal.
Regeneration; the touchstone of our future working lives
Personal brand programs examine your valuable traits, personal strengths, skills and characteristics (all elements typically under your control), and arms you with the confidence/ skills to handle tougher situations (which aren't always so under your control.)
Personal branding, if strategic, concentrates not just on what's unique about us but deeply examines the impact we have on others and intercedes to do something about it.
This shift from age of mechanisation to age of mastery gives people real opportunities to make their mark; put their stamp on who they are, what they choose to do, and be. Hence, necessity to become far more aware of what’s valuable, unique about ourselves, and in the course of this action crafting a compelling profile/ credentials in a considered, creative way.
Profile, credibility, reputation, networks and sphere of influence – all these comprise uniquely WHO we are, inherently what it is we stand for, as individuals. Actually, it is a construct not too dissimilar to organisational branding.
At The Higher Mix’s we coach progressive people on their personal brands.
Using a strategic, evidence-based framework, we provide people with a deeper level of self-awareness, understanding of their own talents – also any shortcomings/ areas for improvement too. Our organisational physiologists guiding leaders and high-potential talent towards a far increased level of awareness, understanding, resilience and impact in the workplace; and by extension, same outcomes delivered into the person’s home life, and across the broader community.
Personal branding drives interest and investment into our own skills, interpersonal qualities and potential.