Branding sways talent, customers and markets more readily to the decision corridor; influencing people’s perceptions, engagement and building credibility.
Vital also as a trust-builder and for appeal, esp. in convoluted, crowded markets.
Brand Identity is what identifies and distinguishes one organisation or product over another. Directly influences how organisations identify themselves and want to be perceived in a market. Giving both consumers and potential talent the grounds to instantly relate, connect into the services, new products or company.
Brands are complex, esoteric subject matter – mostly because they’re created in the mind. Checking out our that image at right: notice how Identity is the aggregation of organisational vision, brand image and personality, brand promise to stakeholders, and competitive advantage – incl. the consideration of feelings, thinking, perceptions, expectations of internal teams and target market consumers?
Uniquely, we term these brand protocols. Bundles of select mental and functional associations which are not always ‘reasons-to-buy’ either. Typically will act as purveyors of mind-share, familiarity, differentiation; assurance to customers and internal teams you are who you say you are.CLICK FOR INFO ON END-TO-END BRANDING
Strong brand identity improves awareness of your company or product, its style and appeal, motivates teams and drives allegiances, pride for the company.
Activates buyers by establishing immediate connection between consumer desire and a product, service or entity.
Leads to brand loyalty, preference, credibility, favourable pricing and stronger financial returns.
The Higher Mix assists organisations to craft, position and to communicate stronger brand identity to consumers (and internal teams) through powerful brand marketing and agile implementation of this strategy.
Owning proprietary company branding frameworks, tools, best practice processes that build far stronger brand identities and positioning. We channel your deeper understanding and comprehension of touch-point impact and the interplay/ effect being had upon your organisation’s reputation, image and business operations.
Brand Strategy (Brand Identity is part of this), defined as the tactics, methods for differentiation over competitors, and which actions are going to more deeply connect and convert customers (and internal teams, for that matter…)