Optimised, Engaging Brands

Brand Alignment

Brand Alignment is focused on creating the unity that drives efficiency

Central to effectively optimising business growth, directly linked to just how successful a business will be, and similar to churn rate – alignment can actually predict future size and success of organisations.  

Creating alignment between brands, business strategy, culture, closing competency gaps and improving operational performance; we manage brand-led organisational change practices and brand marketing to bring people across the entire organisation together to improve collaboration and alignment.

Brand Consistency:  Aligned Behaviours, Business and Brand.


Brand Alignment Strategy and Services

  • Full implementation/execution of brand, marketing and business strategy
  • Embed brand identity, associations, culture and values
  • Singular focus; prioritise new direction and vision
  • Right structure, processes in place to deliver
  • Build team capability and accountability
  • Introduce employee-based brand equity into the business
  • Reinforce clarity, discipline and consistency
  • Supportive language and symbols
  • Cultural flash-points, inject moments which really matter to stakeholders
  • Coaching and empowerment
  • Overcome silos; micro-coalitions, factions – mastering dissent or conflict
  • Create alignment within/between multi-brand companies, cultures, teams and geographies
  • Active ownership; outcomes-concentrated; clearer decision-making
  • Measure alignment (brand health).

Brand Advocates, Brand Experience   The Higher MixAs potential brand advocates, just where are your people on this brand continuum?