Company Branding

The Higher Mix are brand marketing specialists, helping to pair strategic priorities to optimal brand marketing strategy, tactics, channel conveyors and technologies.   Brands today are the key value-drivers, the number one platform for a meaningful exchange.   Brand revitalisations drive positioning, profiles and effective communication with important stakeholders – essentially extending your brand’s footprint quickly.

We advise progressive companies using best practice brand methodologies, techniques and tools along with capabilities your business needs to deliver superb digital offers, communications and narratives, that are not only unique, consistent and authentic, but cut through the noise out there fast.

Brand is the focus (and the platform) for developing agile culture, company profiles, stronger reputations, driving profitability, revenue, market share, stakeholder and shareholder engagement.  For us, it is all about customer / team experiences.

Contact us for some free advice on how to articulate the brand, improve its position, profile and/or internal alignment.

Organisational Branding Services

• Monitor markets, sources of brand equity
• New Brands: Develop and Execute Products, Services, Business or Personal branding.
• Deep insights for innovation, customer-centricity and value
• Alignment of brand strategy and internal culture for competitive advantage
• Robust appealing Value Propositions: OVP, CVP and EVP
• Customer / team-centric approach:  engage, ignite your people in & out of the organisation
• Explore for organic | inorganic growth
• Identify and overcome barriers and gaps
• Improvements made to internal brand environments (team productivity /behaviour/ experiences.)