The Higher Mix are brand strategy specialists. Today, company branding is a key value-driver and your number one platform for a meaningful exchange. The revitalisation of brands will improve the appeal, positioning, profile and communication with important stakeholders; and essentially, extend out the brand’s footprint.
Helping to pair strategic priorities to optimal brand marketing strategy. Advising progressive companies of use of best practice brand methodologies, tactics, techniques, tools and technologies. Delivering the capabilities a business needs for superb digital offers, communications and narratives – not just unique, consistent and authentic, but cutting through the noise out there fast.
Company branding is the focus (and platform) for developing agile culture, company profiles, stronger reputations, driving profitability, revenue, market share, stakeholder and shareholder engagement. For us, also involves a huge focus on customers/teams experience.
Impact of the Internal Brand?