Optimised, Engaging Brands

Value Propositions

Strategic Re-inventors of Brands, Marketing, Digital and People.   

Brands are important business assets, and a real source of differentiation and competitive advantage, if aligned with projects and processes, people and internal culture.

Our expertise is in brand-as-business management.  As a hybrid brand culture practice with our consortium partners Project AI, we elevate 'branding' (from its current pigeonhole as a niche marketing activity) to an expansive management approach.  Renowned for building advantage, for creating new (more) company value, accelerating business and brand performance, profitability, market-share and stakeholder-shareholder engagement.  

Strategic Branding services suite:

Brand Value, Financial Position The Higher Mix
Don't play in the margins...

Our business and projects consultants improve the work life, alter forces internal and external brand-build, shape great ​leaders​ and deliver change into businesses.  

We pair projects to your most important strategic priorities;  optimising brand marketing approaches, tactics, channel conveyors,  introducing new company capabilities and technologies when, where they are required.  

Delivering Insight and Results (not a process)

Brand is vital to your company's viability, sustainability and commercial success.  

We can help your business with deep insights fast, to redesign growth paths and unravel value and opportunities you didn't know you have.   

Innovative Branding (be it company or employer branding) drives deep emotion, simplifies decisions, generates trust, inspires purpose and connects teams.   So our mandate is to lift engagement, brand reputation, to engage talent and improve both brand and consumer experience.   Evolving the brand and culture though takes time, and balance of operational and strategic tensions.  

Brand-marketing-culture processes that are more agile, clear; affordable and simple for our clients because dramatic improvement isn't found in complexity.   

Contact us for detailed understanding of your brand, markets and customers. 

Engagement, Conversion and Brand Mind-Share 

Evolving brands (and culture) takes time and a balancing of operational and strategic tension. 

The Higher Mix uses brand as the central theme (platform) to develop agile culture, company profiles, improve reputations, operations, customer and team experiences.   

Tap into your team's collective skill and strengths for competitive advantage in what's an increasingly commoditised marketplace to better meet customer expectations, lift satisfaction levels and preserve brand loyalty.   


Strategic Branding Model - Brand Promise The Higher Mix

Brand Promise/Experience Loop         © The Higher Mix