Brand Building.
Rebrand, Revitalisation – Value Propositions, Positioning, Profiles.
M&A, Brand Architecture, Naming, Portfolio Restructure.
Leader-guided New Visions, Purpose and Company Strategy.
Internalisation, Team Alignment.
NPD, Product Branding
Employer Branding and EVP.
Design EVP Product (Attributes & Statements)
Employer Brand/Talent Strategy.
Culture Evaluation.
Pressure-test new EVP (Claims-testing.)
Embed with Leaders (workshops).
Optimisation/Metrics
Personal and Leadership Brand.
Professional Standing/Profiles.
Review, Strategy & Execution.
Improve Appeal, Inspire Trust, Stand-out.
Marketing, Communications & Digital.
Growth-Hack Consulting, Coaching, TechStack.
Market Development, Planning, Pivots.
Captivating Communications + Narratives.
