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Branding is a Big Deal

BRAND VALUEAligned to company strategy, Branding is the central organizing principle for decision-making, talent, and growth.  Brands are balance sheet assets - they conclusively provide economic value.   Business Week suspects that brands account for as much as one-third of shareholder value.   Occasionally, sometimes they can ...

Human Future of Work: Skills and Dexterity

Just how future-ready is your business?  Trouble finding those highly skilled, experienced people?  War for talent continues to bite, roles, jobs themselves are changing faster than businesses, economies even, can adjust to.  Distinct lack of technical resources and people to fuel growth is already upon us.   And countless ...
Employer Branding Best Practice

A -Z of Employer Branding Best Practice

What is Employer Branding?   In simplest of terms, it is the identifiable, unique employer identity (value concept) behind your organisation, and potential it has as employer - both of which differentiate it from competitors.An assurance of the employment experience | brand promise making it far easier ...
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