Employer Branding, EVP

The Higher Mix are employer branding specialists, guiding organisations to discover new ways to differentiate from competitors, and appeal authentically, to prized talent with valuable skill-sets.

We provide fully manageable, cost-effective, end-to-end employer brand imperatives which drive awareness, engagement and convert key audiences to your brand.   

Full-scale employer branding strategydelivery, engagement and optimization.    Living-systems approach, with decades of experience in best-practice employer brand strategy means our team approach it as strategic exercise – one that goes far beyond simply churning out an Employee Value Proposition (EVP). 

Future-ready workers

Humans can be more creative, innovative and inquisitive if we are all given the necessary space and support for these higher functioning human capabilities?  As the workplace goalposts shift, workers need to be learning all the time, to stay relevant.  

Employer Branding Snapshot Employer Branding Framework  Employer Brand Model  The Higher Mix

Why Employer Branding Is Important 

Employer branding examines the broadest range of elements of the “deal” important to both internal teams and potential talent.  

Strong, strategic employer branding allows for flexibility to target key employee groups (high performers, critical skills team-members, high potentials etc).   We are making it easier for organisations (and far cheaper) to attract/recruit/retain quality people and build talent pools.  Engage with their own people to improve on the culture, at the same time.

Businesses of all maturity levels can benefit from extraordinary EVP and prosper with more favourable positioning in prevailing labour market conditions.   To this end, we show companies how to craft compellincompany storiesEVP strategy and road-maps for deeper engagement, access to skilled talent and increased discretionary effort from existing teams.    

Full-Service Employer Branding: Evaluation, Strategy, Delivery & Optimisation.

Approaching EVP development as a cultural exercise is our primary differentiation from other so-called  “employer branding” providers

We shape, influence company reputations, develop fresh positioning for your brand externally and engage directly with your managers, teams internally to anchor a refreshed EVP.  

All through employer branding programs,  investing the time to truly understand your business – company goals, recruitment needs, workforce planning strategy, entire talent realm, incl. processes | practices you are using to identify, source talent externally, technology, along with the manner in which the organisation develops, retains, rewards its own workforce too.   

As important, analysing and altering critical touch-points which hinder achievement of enhanced candidate experiences and life-cycles.   Communicate Embed EVP The Higher Mix