Product Branding and Packaging 

Product branding, strong visual identity sets the tone and appeal for your product and sends a powerful message.    We understand the impact and implications of product design, because we have been actively developing and executing brands for over fifteen years.   Brand-centric strategy, brand positioning and the inputs required for captivating packaging for many leading brands. 

Brands engage emotionally with people.

Branding is fundamental, crucial component of effective marketing.  Integrated approach producing singular, memorable designs and narratives that capture the very essence of your business, service or product.   Any sort of branding, product or otherwise is effectively a recall tool.   

So, regardless of whether it is company or product branding, approach branding as a long-term strategic commitment because people will create powerful associations with it, so it must be relevant, authentic and meet both the customer (and internal teams) expectations.

The Higher Mix works closely with clients across the globe, across all stages of a commercialisation agenda or brand development mandate. 

Strategy Logic, mixed with the Magic of Creativity

Companies come to us to nurture and renew brands and grow businesses.   To reinfornce consistent branding and placement on products – incl. across other brand touch-points, websites, multimedia, signage, sales materials and digital platforms. 

Consumer product branding is one of our specialties – we team up with creative designers, agencies to guide the roll-out of unique logos, beautiful colour schemes and narratives that are strategic and pervasive.   Discover how we blend insight with imagination and how these creative design and branding services help organisations unify their actions, branding tools, touch-points to create brand icons that last.. 

Whether it’s naming, designing, communicating or marketing a brand – trust in us as your “go-to” brand consultants. 

Refined product branding strategy, vision and creativity  

  • Multi-product line brand strategies/brand architecture 
  • Design, develop brand identities for products, businesses
  • Package design, packaging development, execution, measurement.
  • Logo design, development
  • 2D branding, graphics and imagery
  • Product and stationery systems 
  • Brand standards and guidelines.