Focuses on the activities, experiences, impressions formed and held by your people. Internal branding services are concerned with organisational behaviour, making visible that which inhibits or discourages people in the workplace.
Brand experience sits at the top of any company’s list of priorities, because customer satisfaction and team performance (and loyalty of both) relies so heavily upon strong internal branding. And success comes for those organisations with the right structure, approach and people to support it.
What is Brand Alignment?
The Higher Mix examines team interactions, attitudes, values, engagement with customers, communication forums and roadblocks to work flows and performance.
Our services and insights clearly demonstrate how people fit in (see themselves fitting into) a system, and how the company structure/ system influences their perceptions, motivations and productivity.
Our mandate is to ensure there’s as little inconsistency as possible between company identity (brand promise), the offer (EVP, OVP, CVP) and operations (operational environment, internal teams, servicing etc.)
Internal branding brings a brand alive for teams; strengthening their resolve and emotional connection to the work and the organisation.
Insights gleaned from examining/analysing/measuring certain constructs; collective sense of belonging, commitment from your people living the brand day-to-day. Because when the tribe understands their role, impact they are having and how they contribute to company’s achievements, this energizes them and they push harder for results.
Anchoring Internal Brand projects in an agile way, across the different disciplines – human resources, marketing, brand management, strategy and operations. Naturally leadership styles, behaviours, practices are also at forefront of the internal branding effort.
Full scale / scope implementation, the tools, techniques and guidance you need to gain real momentum.