Employee Value Proposition (EVP) is the value markets (and your own people) attribute to being employed with the organisation, in exchange for their productivity and performance.
EVP gets right to the heart (and into people’s heads) with what really differs one organisation over another.
Clever mix of tangible; sometimes intangible, attributes and qualities, aimed at greater appeal, distinction and brand mind-share.
Unique bundle of characteristics (and benefits) which not only motivate targeted talent to join, but also have your current team stay.
Delivering higher retention rates of specialised talent, stronger client servicing scenarios, cost-savings, far more appealing company reputation….and who wouldn’t want these?
Crafting EVP involves delicate balance, not over promising because while EVP reflects desirable future state, in unison with value offered in present day brand experience, organisations must deliver on what’s promoted and promised. The Higher Mix brings companies to life through relateable, overarching EVP Attributes embodied in the Employer Brand.
We’ve been developing comprehensive, research based EVP programs, foundational internal/external EB internalisation activities and communications for organisations for well over 15 years now.
Full scale implementation, claims-testing internally ensures EVP is authentic, this support extending to creative, EVP touch-point alignment and internalisation because these directly influence type and quality of employee-brand relationship an organisation has with its talent (both internal teams and candidates), finally up-skilling internal teams on the mechanics of measuring, optimising existing EVP safeguards both relevance and success of the Employer Brand.
EVP should offer a far deeper understanding about your organisation. What it is like to work here, difference it makes and value it adds. Beyond attraction for pipeline of candidates with the right cultural fit, job match – equally as focused upon retention | engagement of existing talent.
Wondering about the effectiveness of your existing Employee Value Proposition?
Is it facilitating deeper sourcing into labour markets? Cutting recruitment costs, improving efficiency? Increasing your access to passive candidates? Improving employee engagement and commitment of existing team (and your new hires)? Then it might be time to revisit the company’s EVP. REVIEW MY EVP