What is an Employee Value Proposition (EVP)
An Employee Value Proposition (EVP) is the value markets (and your own people) attribute to being employed with your organization, in exchange for their productivity and performance.
EVP gets right to the heart (and into people’s heads) with what really differs the organization over another. Embedded EVP delivers higher retention rates of specialized talent, stronger client servicing scenarios, cost-savings, and more appealing company reputation….and who wouldn’t want those?
A strategic tool; clever mix of tangible, and intangible attributes and qualities, aiming for greater appeal, distinction, and brand mind-share. Seizing on the unique bundle of characteristics (and benefits) which not only motivate desirable talent to join…also have your current teams stay.
Australian EVP Attributes
Typically, EVP helps to drive a company’s strategic objectives (and preferred culture.) Positively impacts upon the employee experience too, adding a plethora of benefits as it cascades through an entire organization.
Crafting EVP involves that delicate balance, not over-promising. While an EVP reflects a desirable future state, in unison with the value offered in present-day brand experience; organizations must deliver on what’s being promised and promoted.
The Higher Mix brings companies to life through relatable, overarching EVP Attributes embodied in the Employer Brand.
We have been developing comprehensive, research-based EVP programs, foundational internal/external EB internalisation activities, and communications for organizations for well over 18 years now.
Full scale implementation, claims-testing internally will ensure EVP is authentic and extend to creative, and EVP touch-point alignment, internalisation because these imperatives directly influence the type and quality of employee-brand relationship your organisation has with its talent (both internal teams and candidates).
Finally, up-skilling internal teams on the mechanics of measuring, optimising your existing EVP safeguards both the relevance and success of the Brand.
Just how Distinctive (or Different) is your EVP?
EVP should offer a far deeper understanding about your organisation. What it is like to work here, the difference it makes and value it delivers. Beyond attracting a pipeline of candidates with the right cultural fit, job match; equally as focused upon retention and ongoing engagement of your existing talent.
Wondering about the Effectiveness of your existing Employee Value Proposition?
Is it facilitating deeper sourcing into labour markets? Cutting recruitment costs, improving efficiency? Increasing your access to passive candidates? Improving team communication, engagement, and commitment (incl. new hires)? Otherwise, probably time to revisit your company’s EVP.
Book in with us for an Exploratory Session below.
[thrive_link color=’purple’ link=’https://calendly.com/jo–19/2-hour-coaching-session-employer’ target=’_blank’ size=’medium’ align=’center’] REVIEW MY EVP [/thrive_link]
What is EVP?
An Employee Value Proposition (EVP) is the value talent markets (and your own people) attribute to being employed with the organisation, in exchange for their productivity and performance.
EVP gets right to the heart (and into people’s heads) with what really differs your organization over another.
Embedded EVP delivers connection thus, higher retention rates of specialised talent, stronger client servicing scenarios, cost-savings, and more appealing company reputation….and who wouldn’t want that?
Strategic tool; a clever mix of tangible, and intangible attributes and qualities, aiming for greater appeal, distinction, and brand mind-share. Seizing on the unique bundle of characteristics (and benefits) which not only motivate desirable talent to join…also have your current teams stay.
EVP Attributes
Typically, EVP helps to drive your company’s strategic objectives, and preferred culture too. Positively impacting upon the employee experience; adding a plethora of benefits as it cascades through the entire organization.
Crafting EVP involves a delicate balance….not over-promising.
EVP should reflect desirable future state, in unison with the value offered in present-day brand experience. So organizations have to deliver on what’s being promised and promoted.
Bringing companies to life with relatable, overarching EVP attributes embodied in the Employer Brand.
We have been developing comprehensive, research-based EVP programs, foundational internal/external EB internalisation activities, and communications for organizations for well over 18 years now.
Full scale implementation, claims-testing internally will ensure EVP is authentic and extend to creative, and EVP touch-point alignment, internalisation because these imperatives directly influence the type and quality of employee-brand relationship your organisation has with its talent (both internal teams and candidates).
Finally, up-skilling internal teams on the mechanics of measuring, optimising your existing EVP safeguards both the relevance and success of the Brand.
Just how Distinctive (or Different) is your EVP?
EVP offers up a far deeper understanding about the organisation. What it is like to work here, the difference it makes and value it delivers. Beyond attracting a pipeline of candidates with the right cultural fit, job match – equally as focused upon retention and ongoing engagement of your existing talent.
Wonder about the effectiveness of an existing Employee Value Proposition?
Is it facilitating deeper sourcing into labour markets? Cutting recruitment costs, improving efficiency? Increasing your access to passive candidates? Improving team communication, engagement, and commitment (incl. new hires)? Otherwise, probably time to revisit your company’s EVP.
Book in with us for an Exploratory Session below.