Brand is the opportunity to tell a powerful story in most memorable, impactful way. Customers buy a category, then choose a brand within that – which makes purchasing decisions all about positioning, integrity, and mindshare.
Building Mindshare and Engagement
The Higher Mix produces strategy and key narratives that engage customers. Maybe you are in the midst of redeveloping your website, or need fresh communications – we are here to help. Not only will your brand narratives be strategic and relevant, because we’ve crafted them uniquely and specifically for your business – but the process will save you an inordinate amount of time, money (and untold frustration) in lead-up to getting it right.
DYNAMIC, MEANINGFUL BRAND EXPRESSION
Following crafting of compelling brand strategy, we guide entrepreneurs, companies and creative partners to stay ‘on-brand‘ The Higher Mix builds “visual positioning” and consults on re-branding programs to reinvigorate the brand, deliver systems that enable companies to meet complex demands of different media, platforms, audiences and yet, still present with powerful, cohesive brand identity.
Want to quickly pivot in an agile way? Need new brand positioning?
As a trusted advisors, The Higher Mix makes a direct contribution into creative agency action; so newly developed brands and their marketing practices are implemented clearly, authentically, and most importantly consistently.
Brand Design and Development Services
Working alongside design agencies to deliver contemporary creative design, execute beautiful branding that resonates with target markets:
- Full scale agile implementation of Brand Strategy
- Brand Refresh / Revitalisations
- Brand Identity development
- Communications, Collateral, Creativity
- Omni-channel proposition fulfillment
- Creative campaigns implemented and measured
- Visual Systems: Voice, Symbols, Typography, Imagery
- Brand aesthetics, environments
- Brand guidelines (colour palette, themes)
- Product branding and naming; Brand names
- Retail product packaging
- Strategic marketing services
- Digital marketing services
- Project-based branding and marketing.