Optimised, Engaging Brands

Brand Strategy

Our mandate is to highlight and deliver the authenticity, gratification and fulfillment customers (and your team) want from the brand.   

No other brand consultancy develops brands, in quite the same way as we do.   

Transform the Brand into a key Business Asset

Brand strategy is produced by incorporating data, engagement, evaluation, affinity tools and techniques, along with best-practice brand marketing frameworks guaranteed to improve perception, add contextual value and demonstrate real meaning to your brand.    

We fully operationalize brand strategy that breaks with category convention, helping organisations deal with highly fluid marketing environments and get superb brand marketing results fast.

Brand Architecture – Why So Important?

Brand Drivers, Company Branding Model  The Higher Mix

Consider the whole brand equation   

We work with internal change teams, bringing our research specialists, brand experts and agile digital marketers combined to understand and address the different audience needs.  We  galvanise more conversion externally and drive internal employee engagement and buy-in.   

Never will we adopt a ‘commodity’ approach to branding, because that lacks integrity.  Likewise, we don’t chase trends in pursuit of relevance either.   We demonstrate the very clear linkage and interplay between the brand, its culture and leaders inside organisations.   

Highlighting collective impacts these elements have on the operations and employee experience.  Moving beyond product portfolios, targets, content or communications  to assess /re-position brands by more deeply examining critical drivers: culture, talent and leadership impact. 

Brand Strategy and Marketing Services

  • Facilitation of  Rebrands, Re-positioning, Revitalisation/ Re-invigoration of Brands
  • Growth Strategy (portfolio, product, range optimisation, repeatable quality experiences) 
  • Define, preserve your brand’s/ business DNA
  • Integration of brand into business fabric, with your leaders (motivation, actions and alignment)
  • Transforming brand identites, M&A’s   Merge two brands; illustrate and internalise the new brand to be 
  • Hive out low-impact, non-performing brands
  • Key components framework for building successful brands – assessment to definition, strategy to launch, measurement to optimisation.
  • Support the brand build with latest business/market/competitive intelligence
  • Determine Brand Architecture business, brand models, line branding, applications and more
  • Go-to-market (strategy to identify, isolate equity, incremental gain)
  • Craft, socialise overarching visions linked to strategic priority areas (SPAs)
  • Full scale implementation: process, practices, touch-points
  • Naming:  Product or Business  
  • Compelling (authentic!) brand narratives
  • Visual / Verbal Identities:  unique brand voice, visual equity and distinctive appeal
  • Internal Branding Brand Engagement: embed and align with teams
  • Customer conversion – share of walletpollinate cross-channel where important audiences connect
  • Organisational change strategy.

Tonality and Totality

Brand experience will causes people to “feel” a brand

How any brand is experienced effectively becomes the brand in customer and team minds – more compelling the experience, the faster an organisation will build identity and loyalty. 

Brand experience is an operational consideration hinging on the effort and commitment of your people.  So, actively manage cumulative effects of multiple touch-points and channels over time.   

Brand experience affects consumer satisfaction and perceptions – and behaviours and attitudes of team members affect the credibilty, speed and impact of your brand’s personality (associations / actions of it).   

While there is a complexity to the different experience dimensions: sensory, affective, intellectual, and behavioural, but when companies get this combination right, will deliver unique experiences that truly motivate.