Optimised, Engaging Brands

Brand Strategy

Our Mandate?  Highlight and deliver the authenticity, gratification and fulfillment your customers (and team) want from the brand.   

No other brand consultancy develops brands in quite the same way as we do.   

Transforming Brands into Key Business Assets

Brand strategy is developed incorporating analysis, engagement, affinity tools and techniques, best-practice brand marketing frameworks guaranteed to improve perception, add contextual value and demonstrate the real meaning to your brand. 

We operationalise brand strategy that so often breaks with category convention, showing your organisation how to deal with highly fluid marketing environments and get great brand marketing results fast.

Brand Architecture – Why So Important?

Brand Drivers, Company Branding Model  The Higher Mix

Team of research specialists, brand experts and agile digital marketers combine to understand and address audience needs; galvanise more conversion externally and drive internal employee engagement and buy-in.   

Never adopting a ‘commodity’ approach to branding, that lacks integrity, likewise, we don’t chase trends in pursuit of relevance either – because this is downright dangerous. 

What we do is demonstrate clear linkage and interplay between the brand, its culture and leaders inside organisations.  Highlighting collective impact those elements have on operations and brand experience for everyone (your internal teams, clients, consumers, and other important stakeholders.)

Brand Strategy intrinsically links to Company Strategy 

Moving beyond product portfolios, targets, content or communications to consider the entire brand equation, we deeply examine other (increasingly far more critical) drivers in our brand programs: culture and leadership impact. 

Brand Strategy and Marketing Services

  • Key components framework for building successful brands; from assessment to definition, strategy to launch, measurement to optimisation.
  • Facilitate Re-brands, Re-positioning, Revitalize, Reinvigorate Brands
  • Support brand-building with business/market/competitive intelligence
  • Define and preserve the brand/business DNA
  • Hive out low-impact, non-performing brands
  • Determine Brand Architecture business, brand models, line branding, applications and more
  • Growth Strategy (portfolio, product, range optimisation, repeatable quality experiences) 
  • Go-to-market (strategy to identify, isolate equity, incremental gain)
  • Craft, socialise overarching visions linked to strategic priority areas (SPAs)
  • Full scale implementation: process, practices, touch-points
  • Integrate brand into business fabric:  behaviours, motivation and actions
  • Brand, Product and Business Naming
  • Visual and Verbal Identities:  unique brand voice, visual equity, distinctive appeal
  • Compelling (authentic!) brand narratives
  • Internal Branding, Brand Engagement: embed and align with teams
  • Customer conversion – share of wallet, pollinate cross-channel where important audiences connect
  • Organisational change strategy.