Brand Alignment is focused on creating the unity that drives efficiency.
Central to effectively optimising business growth, directly linked to just how successful a business will be, and similar to churn rate – alignment can actually predict future size and success of organisations.
Creating alignment between brands, business strategy, culture, closing competency gaps and improving operational performance; we manage brand-led organisational change. With HR practices and brand marketing at the core, The Higher Mix brings people across entire organisations together to improve collaboration and alignment.
Brand Consistency: Aligned Behaviours, Business and Brand.
Brand Alignment Strategy and Services
- Full implementation/execution of brand, marketing and business strategy
- Embed brand identity, associations, culture and values
- Singular focus; prioritise new direction and vision
- Right structure, processes in place to deliver
- Build team capability and accountability
- Introduce employee-based brand equity into the business
- Reinforce clarity, discipline and consistency
- Supportive language and symbols
- Cultural flash-points, inject moments which really matter to stakeholders
- Coaching and empowerment
- Overcome silos; micro-coalitions, factions – mastering dissent or conflict
- Create alignment within/between multi-brand companies, cultures, teams and geographies
- Active ownership; outcomes-concentrated; clearer decision-making
- Measure alignment (brand health).
As potential brand advocates, just where are your people on this brand continuum?