The Higher Mix are brand strategy specialists. Branding People, Organisations, or Employers remains a key value-driver – the number one platform for a meaningful exchange. Revitalization of brands extends out your brand’s footprint. Improving the level of engagement (internally and externally), positioning, profile, communication, and by extension, appeal and uptake by important stakeholders.
Helping to pair strategic priorities to optimal brand marketing strategy. Advising progressive companies of use of best practice brand methodologies, tactics, techniques, tools and technologies. Delivering the capabilities a business needs for superb digital offers, communications and narratives – not just unique, consistent and authentic, but cutting through the noise out there fast.
Company branding is the focus (and platform) for developing agile culture, company profiles, stronger reputations, driving profitability, revenue, market share, stakeholder and shareholder engagement. For us, also involves a huge focus on customers/teams experience.
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- New Brands – Develop and Execute Products, Services, Business or Personal branding.
- Deep insights for innovation, customer-centricity and value
- Monitor markets, sources of brand equity
- Alignment of brand strategy and internal culture for competitive advantage
- Robust appealing Value Propositions: OVP, CVP and EVP
- Customer / team-centric approach: engage, ignite your people in & out of the organisation
- Explore for organic | inorganic growth
- Identify and overcome barriers and gaps
- Improvements made to internal brand environments (team productivity /behaviour/ experiences.)