Brand Identity

Branding sways talent, customers and markets more readily to the decision corridor; influencing people’s perceptions, engagement and building credibility.   Vital also as a trust-builder and for appeal – esp. in convoluted, crowded markets. 

Brand Identity identifies and distinguishes one organisation or product over another – directly influencing how organisations identify themselves (and want to be perceived in a market.)  Giving both consumers and potential talent grounds to instantly relate, connect into services, new products, or those key characteristics of your company.    

[thrive_headline_focus title=”Cultivate Identity, Image – for the right perceptions in team and consumer minds” orientation=”left”]
Brand Protocols (Brand Identity)  The Higher Mix

DIFFERENTIATION & APPEAL 

Brands are complex, esoteric subject matter –  mostly because they’re created in the mind. 

Brand Identity is an aggregation of organisational vision, brand image and personality, brand promise to stakeholders, and competitive advantage – incl. consideration of feelings, thinking, perceptions, expectations of internal teams and target market consumers?   Uniquely, we term these brand protocols.   

They are the select mental and functional associations that aren’t always just ‘reasons-to-buy’ either.   Typically, purveyors of mind-share, familiarity and differentiation; an assurance to your customers and internal teams that you are, who you say you are…. 

[thrive_link color=’purple’ link=’https://www.thehighermix.com/branding/’ target=’_blank’ size=’small’ align=’right’] CLICK FOR INFO ON END-TO-END BRANDING [/thrive_link]

 

 
[thrive_headline_focus title=”Managing Interplay Between External-Internal Brands” orientation=”left”]

Strong brand identity improves awareness of your company or product, its style, and appeal, motivating teams and allegiances, and pride for your product or company.  

Brand Identity

Activates buyers by establishing immediate connections between consumer desire and your product, service, or technology.   

Leads to increased brand loyalty, preference, credibility, favourable pricing and stronger financial returns.

The Higher Mix assists organisations to craft, position and communicate stronger brand identity to consumers (and internal teams.) 

We own proprietary company branding frameworks, tools, and best practice processes that build far stronger brand identities and positioning.   

Brand Strategy (Brand Identity is part of this), defined as the tactics, methods for differentiation over competitors, and which actions are going to more deeply connect and convert customers (and internal teams, for that matter…)  

Channel your deeper understanding and comprehension of touch-point impact and the interplay/ effect being had upon your organization’s reputation, image, and business operations.  

[thrive_headline_focus title=”Brand Identity Services:” orientation=”left”]

  • Brand positioning (Mind-share, Distinctiveness, Differentiation)
  • Reviews of Existing Brand Equity
  • Brand Meaning – Resonance Sources; Key Messages, Narratives (audiences, personas)
  • Customer Value Propositions (CVP)
  • Employee Value Propositions (EVP)
  • Online Value Proposition (OVP)
  • Define, Redefine Brand Protocols:
    •    Overarching, shared Visions
    •    Brand Attributes – key features and capabilities of your organization
    •    Brand Benefits – sets of emotional/functional benefits that convert target markets 
    •    Values / Beliefs – deeper emotional connection between the brand and teams; and hence markets
    •    Brand Personality:  tone of voice, creativity, imagery and visual language
    •    Brand Essence:  consensus on smallest expression of what’s unique (and special) about your brand.

Branding sways talent, customers and markets more readily to the decision corridor; influencing people’s perceptions, engagement and building credibility.   Vital also as a trust-builder and for appeal – esp. in convoluted, crowded markets. 

Brand Identity identifies and distinguishes one organisation or product over another – directly influencing how organisations identify themselves (and want to be perceived in a market.)  Giving both consumers and potential talent grounds to instantly relate, connect into services, new products, or those key characteristics of your company.    

[thrive_headline_focus title=”Cultivate Identity, Image – for the right perceptions in team and consumer minds” orientation=”left”]Brand Protocols (Brand Identity) The Higher Mix

DIFFERENTIATION & APPEAL 

Brands are complex, esoteric subject matter –  mostly because they’re created in the mind. 

Brand Identity is an aggregation of organisational vision, brand image and personality, brand promise to stakeholders, and competitive advantage – incl. consideration of feelings, thinking, perceptions, expectations of internal teams and target market consumers?   Uniquely, we term these brand protocols.   

They are the select mental and functional associations that aren’t always just ‘reasons-to-buy’ either.   Typically, purveyors of mind-share, familiarity and differentiation; an assurance to your customers and internal teams that you are, who you say you are…. 

[thrive_link color=’purple’ link=’https://www.thehighermix.com/branding/’ target=’_blank’ size=’small’ align=’right’] CLICK FOR INFO ON END-TO-END BRANDING [/thrive_link]

 
[thrive_headline_focus title=”Managing Interplay Between External-Internal Brands” orientation=”left”]

Strong brand identity improves awareness of your company or product, its style, and appeal, motivating teams and allegiances, and pride for your product or company.  

Brand Identity

Activates buyers by establishing immediate connections between consumer desire and your product, service, or technology.   

Leads to increased brand loyalty, preference, credibility, favourable pricing and stronger financial returns.

The Higher Mix assists organisations to craft, position and communicate stronger brand identity to consumers (and internal teams.) 

We own proprietary company branding frameworks, tools, and best practice processes that build far stronger brand identities and positioning.   

Brand Strategy (Brand Identity is part of this), defined as the tactics, methods for differentiation over competitors, and which actions are going to more deeply connect and convert customers (and internal teams, for that matter…)  

Channel your deeper understanding and comprehension of touch-point impact and the interplay/ effect being had upon your organization’s reputation, image, and business operations.  

[thrive_headline_focus title=”Brand Identity Services:” orientation=”left”]

  • Brand positioning (Mind-share, Distinctiveness, Differentiation)
  • Reviews of Existing Brand Equity
  • Brand Meaning – Resonance Sources; Key Messages, Narratives (audiences, personas)
  • Customer Value Propositions (CVP)
  • Employee Value Propositions (EVP)
  • Online Value Proposition (OVP)
  • Define, Redefine Brand Protocols:
    •    Overarching, shared Visions
    •    Brand Attributes – key features and capabilities of your organization
    •    Brand Benefits – sets of emotional/functional benefits that convert target markets 
    •    Values / Beliefs – deeper emotional connection between the brand and teams; and hence markets
    •    Brand Personality:  tone of voice, creativity, imagery and visual language
    •    Brand Essence:  consensus on smallest expression of what’s unique (and special) about your brand.