Engage, Optimise and Measure Brands.

Branding Services

Our expertise is in brand-as-business management.  

As hybrid brand culture practice, our specialists have been elevating 'branding' from a niche marketing activity to a management approach for over fifteen years.  

Strategic re-inventors of brands, marketing, digital, technology and people.   

Renowned for building advantage, creating new (more) company value, accelerating business and brand performance, profitability, market-share and stakeholder-shareholder engagement.  

Brands are business assets, and an important source of differentiation and competitive advantage when aligned with business processes, people and internal culture.

Brand Value, Financial Position The Higher Mix

Strategic Branding Services Suite:

Don't play in the margins...

Game-changing business consultants improving the work life, altering forces (internal and external), brand-building, shaping great leaders and delivering change into businesses.  

Agile practitioners pairing projects to a company's strategic priorities, optimize brand marketing approaches, tactics, channel conveyors;  introduce new company capabilities and technologies when and where required.  

We deliver insight and results - not a process.

Discover deep insights quickly, redesign the growth path, unravel new value (opportunities) you didn't know you had.   With disciplined team obsessed with our client; and understanding their needs.  

Innovative Branding (be that either company or employer branding) drives deep emotion, simplifies decisions, generates trust, inspires purpose and connects teams.  Our mandate is to lift engagement, brand reputation, to engage talent and improve both brand and consumer experience.   Evolving the brand and culture though takes time, and balance of operational and strategic tensions.  

Brand-marketing-culture processes must be more agile, clear; affordable and simple for clients because dramatic improvement isn't found in complexity. 

Brand is so vital to viability, sustainability and commercial success of any business.  

Stay ahead of the curve; identify, satisfy new needs with a detailed understanding of your brand, its markets and consumers.    The Higher Mix will help you shift your approach - brand marketing and channels to new ways of working.  Give you the ability to execute differently, enable your expansion into new territories, extend a product range, revitalize the company brand; rationalise acquisition of new companies and so much more. 

Engagement, Conversion and Brand Mind-Share 

Evolving brands and their culture takes time, and a balancing of operational and strategic tensions.  

Brand-marketing-culture processes have to be far more agile, clear; affordable and simple for clients because dramatic improvement isn't found in complexity.

The Higher Mix uses brand as the central theme (platform) to develop agile culture, company profiles, improve reputations, operations, customer and team experiences.    Tap into the collective skill and strengths of our multidisciplinary team, for competitive advantage in what's an increasingly commoditised marketplace:  meeting customer expectations, lifting satisfaction levels and preserving brand loyalty.    

Strategic Branding Model - Brand Promise The Higher Mix

Brand Promise/Experience Loop         © The Higher Mix