Branding Services

Our expertise is in brand-as-business management.

As hybrid brand culture practice, our specialists have been elevating 'branding' from a niche marketing activity to a management approach for over fifteen years.

Strategic re-inventors of brands, marketing, digital, technology and people.

Renowned for building advantage, creating new (more) company value, accelerating business and brand performance, profitability, market-share and stakeholder-shareholder engagement.

Brands are business assets, and an important source of differentiation and competitive advantage when aligned with business processes, people and internal culture.

Strategic Branding Services Suite:

Company Branding

Brand Strategy

Brand Architecture

Research, Intelligence

Differentiated Positioning

Powerful Propositions

Stand-Out Brand Identities

Brand Naming

Brand Management

Offensive Brand Marketing

Digital Strategy

Re-Invigorate, Transform Brands

Optimise Brand Portfolios

Internal Branding

Organisational Change

Internal Evaluation, Diagnostics

Leadership Effectiveness

Customer, Team Brand Experience

Skills, Styles & Capabilities

Human Inter-Relationships

Touch-point Alignment/Consistency

Brand Health, Organisational Health

Organisational Structure Reviews

Operational Readiness

Brand Ambassadors

Employer Branding

Employee Value Propositions (EVP)

Competitive EVP Assessments

People & Process Strategy

Optimise Candidate Experience

Claims-test EVP

Internalize & Embed EVP

Breakthrough Team Experiences

Strengthen Brand Perceptions

Optimise, Measure Employer Brands

Strategic Employer Brand Actions

Promote Brand Profile & Position

Don't play in the margins...

Game-changing business consultants improving the work life, altering forces (internal and external), brand-building, shaping great leaders and delivering change into businesses.

Agile practitioners pairing projects to a company's strategic priorities, optimize brand marketing approaches, tactics, channel conveyors; introduce new company capabilities and technologies when and where required.

We deliver insight and results - not a process.

Discover deep insights quickly, redesign the growth path, unravel new value (opportunities) you didn't know you had. With disciplined team obsessed with our client; and understanding their needs.

Innovative Branding (be that either company or employer branding) drives deep emotion, simplifies decisions, generates trust, inspires purpose and connects teams. Our mandate is to lift engagement, brand reputation, to engage talent and improve both brand and consumer experience. Evolving the brand and culture though takes time, and balance of operational and strategic tensions.

Brand-marketing-culture processes must be more agile, clear; affordable and simple for clients because dramatic improvement isn't found in complexity.

Brand is so vital to viability, sustainability and commercial success of any business.

Stay ahead of the curve; identify, satisfy new needs with a detailed understanding of your brand, its markets and consumers. The Higher Mix will help you shift your approach - brand marketing and channels to new ways of working. Give you the ability to execute differently, enable your expansion into new territories, extend a product range, revitalize the company brand; rationalise acquisition of new companies and so much more.

Engagement, Conversion and Brand Mind-Share

Evolving brands and their culture takes time, and a balancing of operational and strategic tensions.

Brand-marketing-culture processes have to be far more agile, clear; affordable and simple for clients because dramatic improvement isn't found in complexity.

The Higher Mix uses brand as the central theme (platform) to develop agile culture, company profiles, improve reputations, operations, customer and team experiences. Tap into the collective skill and strengths of our multidisciplinary team, for competitive advantage in what's an increasingly commoditised marketplace: meeting customer expectations, lifting satisfaction levels and preserving brand loyalty.

Accelerate brand | business performance | profitability | market share | stakeholder & shareholder engagement
Explicit articulation of brands
Improve brand position
Aligned brand strategy to processes and internal culture
Build, sustain brand value - personal, company and employer brands
Monitor markets, sources of brand equity, explore organic, inorganic growth opportunities
Improve internal brand environments; behaviours, systems, practices (reliability, dependability, service)
Operational readiness: identify, overcome barriers, gaps
Engage and ignite people - engagement, conversion, advocacy
Compelling communications; consistent, clear, authentic narratives.

Engage, Optimise and Measure Brands.