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Branding Services
Strategic Re-inventors of Brands, Marketing, Digital and People.
Brands are important business assets - source of differentiation and competitive advantage when they are aligned with business processes, people and internal culture.
Our expertise is in brand-as-business management.
As a hybrid brand culture practice, we elevate 'branding' from it being just a niche marketing activity to a management approach. Renowned for building advantage, for creating new (more) company value, accelerating business and brand performance, profitability, market-share and stakeholder-shareholder engagement.
Strategic Branding Services Suite:
Internal Branding
Internal Evaluation and Diagnostics
Customer, Team Brand Experience
Brand Health
Operational Readiness
Brand Ambassadors
Don't play in the margins...
Our business and projects consultants improve the work life, alter forces internal and external brand-build, shape great leaders and deliver change into businesses.
We pair projects to your most important strategic priorities; optimising brand marketing approaches, tactics, channel conveyors, introducing new company capabilities and technologies when, where they are required.
Delivering Insight and Results (not a process)
Brand is vital to your company's viability, sustainability and commercial success.
We can help your business with deep insights fast, to redesign growth paths and unravel value and opportunities you didn't know you have.
Innovative Branding (be it company or employer branding) drives deep emotion, simplifies decisions, generates trust, inspires purpose and connects teams. So our mandate is to lift engagement, brand reputation, to engage talent and improve both brand and consumer experience. Evolving the brand and culture though takes time, and balance of operational and strategic tensions.
Brand-marketing-culture processes that are more agile, clear; affordable and simple for our clients because dramatic improvement isn't found in complexity.
Contact us for detailed understanding of your brand, markets and customers.
Engagement, Conversion and Brand Mind-Share
Evolving brands (and culture) takes time and a balancing of operational and strategic tension.
The Higher Mix uses brand as the central theme (platform) to develop agile culture, company profiles, improve reputations, operations, customer and team experiences.
Tap into your team's collective skill and strengths for competitive advantage in what's an increasingly commoditised marketplace to better meet customer expectations, lift satisfaction levels and preserve brand loyalty.
OUR SERVICES INCLUDE:
- Accelerate brand | business performance | profitability | market share | stakeholder & shareholder engagement
- Compelling Brand Articulation
- Improving brand positions
- Captivating Communications; consistent, clear, authentic narratives.
- Aligned Brand Strategy
- Build, sustain brand value - personal, company and employer brands
- Monitor markets, sources of brand equity, explore organic, inorganic growth opportunities
- Improve internal brand environments; behaviours, systems, practices (reliability, dependability, service)
- Operational readiness - identify, overcome barriers, gaps
- Engage and ignite people.
Brand Promise/Experience Loop © The Higher Mix