All posts by Jo Woodfield
Design Thinking for Competitive Advantage
Times have changed – so too customer requirements, tastes, our lifestyles and how we are all communicating… As Innovators, we constantly seek out the next big idea, technology or service that promises to make both our ideas and people indispensable. Staying current means our organizations must move with change. While no one person can predict the future, Design Thinking […]
Continue readingWhy Branding Is such a Big Deal
As organisations clamour for competitive advantage; compete for audience attention and resources (talent), to out-maneouvre competitors for resources, and win in categories – they must also differentiate; implement sound strategy for the human future of work. Increasingly, executives look to their brands to help achieve this. Aligned to company strategy, branding is the central organizing principle for […]
Continue readingHuman Future of Work: Skills and Dexterity
Just how future-ready is your business? Trouble finding those highly skilled, experienced people? War for talent continues to bite, roles, jobs themselves are changing faster than businesses, economies even, can adjust to. Distinct lack of technical resources and people to fuel growth is already upon us. And countless organizations won’t survive through this – economists call that ‘creative […]
Continue readingRighting the Wrongs of Employer Branding
Workforces across the globe have changed rapidly. With scarcity of skilled technical workers comes the impact on economies and the need to reshape the world of talent and business – below some clarity and real insight around Employer Branding. Dramatic shifts are occurring in the way people interact at work.. Post-covid, how talent is now sourced, […]
Continue readingA to Z of Employer Branding Best Practice
What is Employer Branding? In simplest of terms, it is the identifiable, unique employer identity (value concept) behind your organisation, and potential it has as employer – both of which differentiate it from competitors. An assurance of the employment experience | brand promise making it far easier (cheaper) for your organisation to attract the quality talent who’ll […]
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