All posts by Jo Woodfield

Design Thinking for Competitive Advantage

Design Thinking

Times have changed.  So too customer requirements, tastes, lifestyles along with how we communicate.  As Innovators, we constantly seek out the next big idea, technology, or service promising to make both our ideas and people indispensable.   Staying current means organizations must move with change.   While no one person can predict the future, Design Thinking goes a long way […]

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Branding is a Big Deal

Aligned to company strategy, Branding is the central organizing principle for decision-making, talent, and growth.   Brand-as-Business-Management involves roadmaps of specific actions and measures to reach company goals that mirror the organization’s strategic plan, promoting a plethora of strategic priorities (and initiatives) for real momentum to move teams, products, and organisations forward. BRAND VALUEBrands are balance sheet […]

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Human Future of Work: Skills and Dexterity

Just how future-ready is your business?  Trouble finding those highly skilled, experienced people?   War for talent continues to bite, roles, jobs themselves are changing faster than businesses, economies even, can adjust to.  Distinct lack of technical resources and people to fuel growth is already upon us.   And countless organizations won’t survive through this – economists call that ‘creative […]

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Righting the Wrongs of Employer Branding    

Workforces across the globe have changed rapidly.  With scarcity of skilled technical workers comes the impact on economies and the need to reshape the world of talent and business – below some clarity and real insight around Employer Branding.   Dramatic shifts are occurring in the way people interact at work.. Post-covid, how talent is now sourced, […]

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A to Z of Employer Branding Best Practice

Employer Branding Best Practice

What is Employer Branding?  In simplest of terms, it is the identifiable, unique employer identity (value concept) behind your organisation, and potential it has as employer – both of which differentiate it from competitors. An assurance of the employment experience | brand promise making it far easier (cheaper) for your organisation to attract the quality talent who’ll […]

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