Jo Woodfield  

Brands Expert.

Founder and Owner THE HIGHER MIX 

Designs, Differentiates, Elevates Businesses and Brands, in both Team and Customer Minds. 

25-year Senior Exec and Management Consultant.  

Specialties of Employer Branding, Personal Branding and Business Positioning.    


More on Jo Woodfield 

National authority on Business and Employment Branding, Jo is leading a respected team of brand culture and leadership specialists to deliver superb outcomes across regional, national brand programs, for a vast array of blue-chip clients in mining, engineering, retail, government and NFP sector.   

She has personally invigorated over 300 value propositions:  EVP,  CVP and OVP as the basis for operationalising brand vision, business strategy and improving talent agendas.   

Her group of organisational effectiveness consultants all converge to co-design and improve brands, cultures and marketing.  For over 15 years, Jo has guided national companies through deep complexity, uncertainty and major change.