Management – Jo Woodfield

Jo Woodfield. Branding  Expert.

Founder, Owner of THE HIGHER MIX 

Jo has over twenty years in business;  designing, differentiating, and elevating companies, products and coaching people on their own personal brands. 

Strategic, Masterful, and Inspiring Coach.   

25-year Senior Exec and Management Consultant.

Has partnered with more than 350 of Australia’s finest companies, teams and individuals through strategic journeys. 

Enduring Positioning for businesses, people, and products.  


Jo’s specialties also include being one of Australia’s foremost authorities on Employer Branding & EVP, Business Branding and Personal Branding. 

Jo has been led transformational projects, consulting, and her team of brand, culture and leadership specialists to deliver organisational effectiveness outcomes, across regional, national brand programs, for a vast array of blue-chip clients in the mining, engineering, retail, government and NFP sectors.

She has personally invigorated hundreds of value propositions:  EVP,  CVP and OVP as the basis for operationalising brand vision, business strategy and improving talent agendas.

For over 25 years, Jo has guided people and national companies through deep complexity, uncertainty and major change.

Her group of world-class consultants converge to co-design and improve brands, cultures, and marketing.

Jo Woodfield