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Management – Jo Woodfield

Jo Woodfield  

Brands Expert.

Founder and Owner THE HIGHER MIX 

25-year Senior Exec and Management Consultant.

Jo Woodfield Designs, Differentiates, Elevates Businesses & Brands in Team, Customer and Community Minds. 

Strategic, Masterful and Inspiring Coach and Consultant who translates enduring Positioning for businesses, people and products.  

Partner to over 300 of Australia’s finest companies throughout their strategic branding projects.  


Specialties of Employer Branding & EVP, Business Branding and Personal Brands.


More on Jo Woodfield 

National authority on Business and Employment Branding, Jo leads her team of brand culture and leadership specialists to deliver organisational effectiveness outcomes across regional, national brand programs, for a vast array of blue-chip clients in mining, engineering, retail, government and NFP sector.   

She has personally invigorated hundreds of value propositions:  EVP,  CVP and OVP as the basis for operationalising brand vision, business strategy and improving talent agendas.   

Her group of world-class consultants converge to co-design and improve brands, cultures and marketing.  

For over 25 years, Jo has guided people and national companies through deep complexity, uncertainty and major change.