Associate Director, Team Lead, Sydney
Rachel is a strategic marketer with over 25 years’ experience leading and motivating people to develop commercial and creative strategies and plans that drive an efficient and profitable business.
With ten years client-side and ten in agencies, Rachel has since been operating her own consultancy for the last five and a half years. Her experience has been developed across global, regional and local markets, a variety of industries, organisation size and structures, and audiences.
Through workshop facilitation and research, strategy and planning, performance monitoring and coaching, Rachel engages customers, employees and key stakeholders to build and align corporate, consumer and employer brands, communications and experiences.
Her passion lies in understanding what makes people tick and working out how to best connect with them to activate the brand and drive business growth. This is a constant learning process with recent certificates achieved in Employer Branding, Digital Marketing and Behavioural Economics and delving deeper into her fascination with behavioural change in its application to both culture and marketing.
Communications and content strategy
Creative strategy for design and advertising